Posted April 1st, 2015

The Importance of Celebrating Your Achievements

I always enjoy chatting with you about the things that are happening in your business and your life, and hearing your questions and providing recommendations. These conversations also remind me of how similar we are in our experiences and ideas. This post covers a topic I talk about often but haven’t written much about. The… Read More →

Posted March 10th, 2015

Four Solutions for Common Tactical Marketing Challenges

In previous posts, I talked about common high-level marketing challenges, as well as operational marketing challenges, facing many of my client companies. Today’s focus is on tactical marketing challenges. Tactics are important; rarely do my CEO colleagues ever tell me their strategy isn’t sound. Success almost always comes down to execution. While I don’t evaluate… Read More →

Posted February 5th, 2015

Reaping the Rewards of Strategic Marketing

In an earlier post, I talked about the importance of patience while implementing a strategic marketing program. This type of initiative is very different from a typical marketing campaign, where you usually know how well it’s working right away. In a business-to-business company, the rewards of a well-executed strategic marketing program can take months, quarters… Read More →

Posted January 27th, 2015

A Roadmap for Resolving the Most Dangerous Challenges Facing Your Company

During my tenures as CEO of three different mid-market companies, I, like you, was always striving to improve every facet of my business. One of the challenges I faced during my early years as the CEO was prioritizing the areas of the business that my team and I wanted to improve. (In most organizations a… Read More →

Posted January 15th, 2015

Lessons from the Elevator

Several years ago, I was working with the CEO of a client organization. We were working in his office on the 8th floor, and when the lunch hour arrived, we decided to head out for lunch and continue our work. Earlier that morning when I had arrived, I had taken the main elevator to the… Read More →

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My focus now is on leaving a positive impact. When I engage a client, I become personally invested – rolling up my sleeves to make sure that I get the results I expect.

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