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Communications Plan Development

Most business people agree that good planning is essential for business success. Yet most businesses fail to create a written communications plan (aka the “marketing plan”) that is managed throughout the year, instead operating from a budget and chaotic planning every month or quarter.

Producing a good communications plan isn’t easy, and requires a clear understanding of your brand, long-term marketing strategy and the most effective methods for interacting with your market to create and keep customers.

The plan keeps your entire team focused on specific goals – it’s a critical resource for your entire company.

A communications plan is a detailed roadmap that outlines all your marketing strategies, tactics, activities, costs and projected results over a period of time.

Strategy, Tactics and Budget

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Our Approach

It takes time to develop a marketing plan – from a few days to a few weeks, depending on your experience and the depth of the plan – and your strategy must be defined either before or during the planning process.

After working with you to define your strategy, we’ll write your plan and provide a budget for your team to executive throughout the year.

“Ken Edmundson’s coaching was the gel which made our 250 employees a cohesive group, allowing Pemko to double in size, achieving our $80 million sales target.”

Phil Goossens
President (recently retired), Pemko Manufacturing

Interested in learning more?